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Behind the Faebella logo

What’s in a logo? Selecting the logo to represent the brand was tricky. We wanted to choose something that would represent what the brand was about but also represent the origins of the founder which were integral to the brand’s message and social purpose. Since the founder is representative of both Australia’s indigenous cultures, being both Aboriginal and Torres Strait Islander, we decided to incorporate aspects of both of these culture’s flags. If you look at the logo, the centre of the design is a circle. This circle represents the sun of the Aboriginal flag. Secondly, the two curved lines on the outside of the logo represent the dhari headdress from the Torres Strait Islander flag. The shape the sun...

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