Designed with art. Designed with culture. Designed with story.™
OUR MISSION
Our mission is designed to bring about the vision we have for the world.
OUR VISION
A world where Indigenous Australian people are recognised and celebrated as the descendants and representatives of such a rich culture and history.
To be recognised for the valuable knowledge and perspectives we as a people of the oldest surviving culture can share with the world.
To be celebrated for the positive values we can share with all peoples being our love for the land, our respect for our most elderly and wisest, our impossibly strong sense of community, our emphasis on sharing, our stories, our laughter, our dancing, our singing, our love for food and nurturing of the body and most importantly, our courage to be authentic.
OUR STORY
Alisha Jayne was inspired to create Faebella when she became an art tour guide art her university, Bond University in the Gold Coast. As an indigenous scholarship student, Alisha learnt the stories behind the artworks at her university to be able to take visitors through and explain their significance for her people and culture.
Alisha realised a lot of people didn't actually know the stories that lived in the paintings and the meanings of the symbols utilised in Aboriginal and Torres Strait Islander artwork. She believed that more people would appreciate the art styles more if they understood them and wanted to find a way to be able to share that understanding. Alisha envisioned a lot of the paintings would look stunning on clothing and so enrolled into her university's business accelerator to kick-start her business, finally creating the brand of Faebella.
OUR FOUNDER
Alisha Jayne is a graduate from Bond University in Australia's Gold Coast. She is both Aboriginal and Torres Strait Islander.
Her heritage originates from the following clans: Gurang Gurang(Rainforest People), Deibau clan (from the Torres Strait Islands) & Wuthathi (Shelbourne Bay). She grew up all over Queensland including in the Torres Strait Islands. She studied Business and Law and Majored in Accounting at university.
Faebella was born from her passion of her people's art and culture and her desire to share that with the world. Growing up, she was first introduced to the art but only began to truly understand what it meant and its possibilities when she began giving art tours of the largest private collection in the country currently hanging on the walls of her university.
OUR SYMBOL
What does the logo mean?
Selecting the logo to represent the brand was tricky. We wanted to choose something that would represent what the brand was about but also represent the origins of the founder which were integral to the brand’s message and social purpose.
Since the founder is representative of both Australia’s indigenous cultures, being both Aboriginal and Torres Strait Islander, we decided to incorporate aspects of both of these culture’s flags. If you look at the logo, the centre of the design is a circle. This circle represents the sun of the Aboriginal flag. Secondly, the two curved lines on the outside of the logo represent the dhari headdress from the Torres Strait Islander flag. The shape the sun sits in also has the deep v from the dhari headdress on the flag.
