THE PROJECT INTERVIEW
THE FAEBELLA BRAND
OUR MISSION
Our mission is designed to bring about the vision we have for the world.
OUR VISION
A world where Indigenous Australian people are recognised and celebrated as the descendants and representatives of such a rich culture and history.
To be recognised for the valuable knowledge and perspectives we as a people of the oldest surviving culture can share with the world.
To be celebrated for the positive values we can share with all peoples being our love for the land, our respect for our most elderly and wisest, our impossibly strong sense of community, our emphasis on sharing, our stories, our laughter, our dancing, our singing, our love for food and nurturing of the body and most importantly, our courage to be authentic.
OUR STORY
Alisha Jayne was inspired to create Faebella when she became an art tour guide art her university, Bond University in the Gold Coast. As an indigenous scholarship student, Alisha learnt the stories behind the artworks at her university to be able to take visitors through and explain their significance for her people and culture.
Alisha realised a lot of people didn't actually know the stories that lived in the paintings and the meanings of the symbols utilised in Aboriginal and Torres Strait Islander artwork. She believed that more people would appreciate the art styles more if they understood them and wanted to find a way to be able to share that understanding. Alisha envisioned a lot of the paintings would look stunning on clothing and so enrolled into her university's business accelerator to kick-start her business, finally creating the brand of Faebella.
OUR FOUNDER
Alisha Jayne is a graduate from Bond University in Australia's Gold Coast. She is both Aboriginal and Torres Strait Islander.
Her heritage originates from the following clans: Gurang Gurang(Rainforest People), Deibau clan (from the Torres Strait Islands) & Wuthathi (Shelbourne Bay). She grew up all over Queensland including in the Torres Strait Islands. She studied Business and Law and Majored in Accounting at university.
Faebella was born from her passion of her people's art and culture and her desire to share that with the world. Growing up, she was first introduced to the art but only began to truly understand what it meant and its possibilities when she began giving art tours of the largest private collection in the country currently hanging on the walls of her university.
OUR SYMBOL
What does the logo mean?
Selecting the logo to represent the brand was tricky. We wanted to choose something that would represent what the brand was about but also represent the origins of the founder which were integral to the brand’s message and social purpose.
Since the founder is representative of both Australia’s indigenous cultures, being both Aboriginal and Torres Strait Islander, we decided to incorporate aspects of both of these culture’s flags. If you look at the logo, the centre of the design is a circle. This circle represents the sun of the Aboriginal flag. Secondly, the two curved lines on the outside of the logo represent the dhari headdress from the Torres Strait Islander flag. The shape the sun sits in also has the deep v from the dhari headdress on the flag.
OUR PROCESS
Alisha is no artist or designer. Alisha involves fashion designers in her process who have the experience and flair in creating stunning designs that people love to see. Once Alisha finds an indigenous artist who wants their art to be a part of the Faebella collections, she turns to her designers in residence.
The designers in residence take the art and incorporate elements of the artwork into a contemporary design for athleisure. The designers Faebella works with support the mission of the brand and have a healthy respect for the cultures and artworks involved in the brand. See below to meet our designer in residence!
DESIGNER IN RESIDENCE
Meet Alexandra McGuire
Alexandra is a bright and colourful creative. Her works are influenced by the world around her, other cultures, and the discovery of self. She has completed a Bachelor of Fashion design at QUT and is currently studying a Diploma of Graphic design at Billyblue College.
Throughout Alexandra’s career she has travelled broadly both domestically and internationally. From which she has gained exposure to varying cultures and ways of life. These experiences are among the elements explored within her works. Alexandra sees fashion and design as a way of communication, connection and to encourage discussion.
OUR DESIGNS STRAIGHT OFF OUR DESIGNER'S DESK
OUR COLLECTIONS
The Messenger Collection
The Intertwined Collection
The Clarence Collection
The Starfish Collection
The Hibiscus Collection
The Kulap Collection
The Faebella Fifty Exclusive Collection
