FIRSTLY, an artwork is selected. This is done using a couple of different methods:

• Online search (google, facebook, instagram)
• Referral
• Direct Artist Enquiries

Selecting the artwork is based on three main critical factors:

• The meaning behind the artwork
• The colour scheme of the artwork 
• The elements of the artwork

The colour scheme of the artwork is another key factor to consider as Faebella likes to keep the colours in the designs as close to its original colours as selected by the artists. Faebella likes to create designs that are eye-catching and exciting, so as to inspire people to feel passionate about health & fitness.

SECONDLY, we reach out to the artist and find out their story as an artist and preferences for how we work with their art. 

This involves keeping in good communication with the artist and building trust with them to hear about their story as an indigenous artist. It is incredibly rewarding to listen to their background and why they are a creator of art. 

Artists are incredibly important in the Indigenous Australian community because they are our storytellers and fulfill an essential role - by sharing their artwork, they are playing an important part in the preservation and celebration of Indigenous Australian culture. 

Then our designers render the design in a format our supplier can work with. This is done by turning the designs into graphics using programs such as Adobe Illustrator.  It is this part of the process that may involve colour changes, re-sizing, cropping etc. This is often because of requirements our supplier may have. 

Our supplier brings the designs to life using a process  called sublimation. Sublimation involves the process of printing onto a special sheet of paper, and then transferring that image onto fabric. The ink is heated until it disintegrates into the corresponding fabric. This makes the ink long-lasting which is important so that Faebella designs are vibrant and beautiful for as long as possible.